Claire Marshall is a Quitter

Mar 16, 2016

Claire Marshall Is A Quitter

Member Name: Claire Marshall []

Occupation: Full-time Content Creator

Job She Quit: Freelance Makeup Artist

Claire Marshall started her YouTube beauty channel to connect with people and recharge from a difficult time in her life, unaware that her new hobby would eventually grow a massive following and grant her membership into Fohr Card’s Quitter’s Club in late 2013. Since then, Claire has grown even larger with fans who follow her adventures with Samsung, Burberry, Jaguar and many other brands.

Makeup Start: “Working at MAC is how I decided that makeup artistry and cosmetics were something that I was really passionate about and really good at. It was the first job where I felt like I was really looking forward to going to work every day.” 

YouTube Escape: “Because we found out my mom had dementia and was going into Alzheimer's territory, I went back to Virginia to take care of her and while I sold our house. At the time I was living in New York and getting by as a freelance artist but having to take that time off is when I really dove into YouTube and watched videos a lot more. It was such a stressful situation and I was trying to keep it together for my mom, so YouTube became my escape.”

I Can Do This: “I uploaded my first video on my laptop in my childhood bedroom. I think I was talking about Sally Hansen nail strips. I remember doing that video and just thinking, ‘I haven't seen anybody review these yet.’ I just picked them up at the drugstore, so why not put this out there?”

LA Living: “With my mom’s approval, I moved out to LA to continue freelancing. I said, ‘Let's give it a year. It's now or never, because eventually I think I'll have to come back and be with you.’ She said, ‘I never want to hold you back. It's important for you to grow and pursue this, and never look back and regret not trying it.’”

On To Something: “Fohr Card was like, ‘We would love to see if you were interested in going to South by Southwest with Samsung.’ I was like, ‘Are you joking? This is the greatest thing ever.’ I wasn't even getting paid, but to have the opportunity to film something that I enjoy and do something that I've always wanted to do. That was a huge moment for me. After that I was like, ‘This could be a job. I could probably make this into something.’”

The Quit Decision: “I got really lucky in that I had a few larger YouTubers who said super casually, ‘I've been really enjoying Claire Marshall's videos.’ Through that, not even me really promoting myself, I got a ton of subscribers. That allowed me, within that first year or so, to get a big enough audience where I felt like I could pay my rent and be happy. I had been struggling to find that consistency as a makeup artist and that's when I realized I was having way more fun making content, that’s when I decided I was going to put more focus on making videos rather than worrying about trying to find my next freelancing job.”

Va Va Voom: “I think my first big video that I was super excited about was this favorite lipstick video where I basically lip-synced a Nicki Minaj song with different lipsticks on. The response that I got was exactly what I want to feel every time I put out a video -- this idea that they're seeing something really fun and different, and they're excited about it.”

Positive Support: “It has become more and more obvious to me as I've grown how much I want to be a positive influence on people. The whole thing with sharing my mom's story is, although it's super hard to talk about at times, I know that there are people out there that deal with that. There are forums out there, but it's another thing to put a face with someone and be able to connect with that person who's going through something so similar.”

It’s My Life: “The doors that it's opened up for not only myself, but also for me to share those experiences with the people that watch my channel, has been amazing. I think what I enjoy most is that I've created something that I have control over and don't necessarily have to answer to too many other people. I get paid to have fun, basically, and live my life.”

Haters Gonna Hate: “They're anonymous, so they can say, ‘You’re ugly.’ I've been told that I should go kill myself, that kind of stuff. I never want to encourage that. I've gone through phases where I want to retaliate and say something negative back. I've discovered that you can take what someone says that's hateful and then turn it around and be like, ‘Why are you feeling that way?’ I think it actually helps me grow a little bit.” 

Under Pressure: “I had a really stressful year moving my mom. Balancing that part of my personal life, for example, with working, and also just wanting to do so much and wanting to please people. It all comes back to me being self-critical and putting a lot of pressure on myself, and wanting to make sure that what I'm putting out there is authentic and that my audience is going to be receptive to it.” 

We Did This: “My mom has never understood or known exactly what I do. A part of me is really sad, because I can't really tell her, ‘I've done this.’ She can't be like, ‘Great job.’ She could watch my videos and understand that that's me, but she doesn't necessarily understand what her support and her saying, ‘Go for it,’ at the very beginning even turned into.” 

Work Hard, Never Sacrifice: “As much as I've enjoyed it and I've had these amazing opportunities, I feel like it's definitely gotten to be a challenge, which is something that you have to be ready for and willing to work with. Never sacrifice who you are as a person. I think that that's always been important to me. You always have to be proud of what you're creating.”