Why Miss Alissa's Pitch Worked
Earlier this week we spoke about Frankie and his pitch to Kenneth Cole to produce a shoot for their Hudson sandal this past Summer. Today, we’re highlighting a personal style blog pitch and the importance of an authentic fit between the brand and blogger.
Miss Alissa is an actress and model based in New York City who started her own fashion blog when she saw her Instagram followers starting to climb.
Alissa viewed Dagne Dovers Brand Card in the Fohr Card Brand Directory and saw that they were looking for “women's lifestyle and fashion bloggers who are seeking out the "perfect handbag" -- a classic luxury handbag that also helps you stay organized as you run around town and jetset around the world”
As a woman on the move, Alissa saw this as a natural fit and reached out to the brand mentioning:
Melissa Mash, Founder of Dagne Dover read Alissa messages and replied right away and began the collaboration.
- Real Excitement: Alissa was excited about the brand and could use the product within her daily life (we had breakfast the other day and her Dagne Dover bag was in tow)
- Great Styling: Alissa has an edgier style than Dagne Dover, but she was able to style the product in a way that felt authentic to her aesthetic and made sense for the brand.
- The proposal was clear, concise and proposed deliverables.
- Over deliver: Alissa over delivered by posting more Instagram images than agreed upon. (1,2)
With two images already posted to Instagram here and here and three blog posts in the making, this is a relationship that we hope will continue for a long time to come.